The power of smart packaging and connected products is best unlocked by Customer Engagement to help build brand loyalty and reveal valuable supply chain information.
Markers and Connection
The DIRX2 Platform from Tapwow makes it easy for brands and partners to manage a variety of markers (QR Code, NFC, RFID, GS1, etc.) in one cloud based system and link those markers to exciting experiences. Whether Tapwow Hand to Brand Experiences or third party content, the connection is easily created and changed as necessary.
Analytics and Insight
Each interaction with an engagement experience creates valuable data that is easily displayed and interpreted with Tapwow’s world class analytics platform. Location, time of day and content is only the beginning as DIRX2 can include supply chain information from Tapwow’s SCI modules, external authentication and tracking solutions, ERP, CRM and other systems to create powerful business performance reporting.
Hand to Brand™ Experiences
The goals and benefits of smart packaging are easy to quantify, but there is often the challenge of “what type
of interaction should I do?” To help with this problem, Tapwow has created a selection of configurable, easy
to deploy Hand to Brand™ Experiences that make the most of the DIRX2 platform.
With compelling interaction and comprehensive data tracking, these experiences allow brands and partners to deploy solutions quickly and begin gathering data.
Tapwow also provides development and consulting services for custom and semi-custom experiences for brands and partners.
The global anti-counterfeit packaging market size is projected to grow from USD 106.3 billion in 2020 to USD 188.2 billion by 2025.