Tapwow provides the Connected Platform that links customers to any content from any provider offering a truly open connected products solution.
Connected Platform
Connecting the supply chain to the customer to unlock the power of connected products from raw materials
and production through retail and recycle,
Tapwow collects and tracks the information to power your enterprise through the DIRX2 platform.
DIRX2 allows any brand or partner to offer the latest in smart packaging opportunities to their customers.
This video describes what is possible with DIRX2 and the Tapwow Ecosystem.
How it Works
Tap
Consumer initiates contact through NFC (think Apple Pay or Google Pay) or a camera lens (QR codes, image markers, etc.) on a mobile device. With that tap, brands know the time and location of interaction and the product of interest.
Wow
This is the chance to begin a customer journey with targeted, personalized experiences that build lasting brand loyalty. Engage the customer with an exciting game, additional information or offer them a coupon or promotion.
Know
Now you “know” your customer. You know the time and location of how they interacted. A tap helps verify authenticity and audit your supply chain. Tapwow collects the data and offers insights to maximize business outcomes.
Powerful Information Store
DIRX2 Digital ID links all markers across all your systems to
create a powerful information store. A single digital
representation follows your product through the entire lifecycle
allowing brands to use the best markers for each application
(NFC, RFID, QR codes, GS1 Digital Link) as well as grow and
change with new technologies over time.
This common ID binds the markers in all your systems to give brands a complete picture of their product
journey from raw materials to production to retail and consumption.
Key to Success
Customer engagement is the key to unlocking the data from your supply chain. An interaction with a customer
provides a cost-effective interaction with your product at the point of sale which can provide a
Digital Customer Audit™ of your supply chain.
Tapwow has created a selection of easily Hand to Brand™ experiences that connect
the phone in the customer’s hand to your brand allowing them to tell their story like only they can.
Advantages of the Platform
DIRX2 Digital ID
The DIRX2 Digital ID is the unique digital identity for each product in the Tapwow environment. Bind any marker (NFC, QR Codes, RFID) to a product to track it through your supply chain and connect to external systems (SAP, CRM, Shop floor)
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Flexible system
Deliver varied content based on geography, product, time of day and more. Brands can use DIRX2 assignment functionality or external systems like IBM Watson or home grown analytics.
Open Environment
DIRX2 from Tapwow is at the center of a connected packaging ecosystem. It connects to existing systems (ERP, CRM, etc) with the latest in sensor and marker technology. Whether your internal systems change over time, or new technologies are included in the process, the system grows with you.
Blockchain
If your implementation needs the security of the blockchain, DIRX2 seamlessly integrates with popular blockchain providers like Ethereum and others, or can make our APIs available to unique solutions.
Enterprise Solution
Integration is the key to longevity. DIRX2 connects to your current systems and what lies ahead. Fully extensible Rest APIs and an open architecture make it the system to grow with your enterprise and connected packaging. Our distributed architecture allows for peak performance at any volume across the globe including China. For brands with unique security challenges, we can host an environment behind company firewalls if desired.
Platform Capabilities
Track & Trace
Product origin and the path from creation through delivery are logged and reported through the enterprise. Information is accessible internally or made available to the customer.
Diversion
AI solutions quickly identify deviations from expected locations making supply chain diversion easy to spot. The Digital Customer Audit closes the loop on your supply chain to identify issues.
Product Authentication & Anti‑Counterfeiting
Through our integrated platform, a variety of authentication solutions can be implemented at price points appropriate to the goods protected. Our proprietary algorithms provide protection in conjunction with on-chip tech, two factor identification or proprietary inks and markers. Find the solution that is right for your brand.
Provenance
Track products from raw material procurement and provide customers the confidence desired in their purchases. Combine tracking with blockchain for more secure applications or rely on our standard security for peace of mind.
Recycling
Close the loop on your products with monitored recycling. Promote return of goods as well as comprehensive reporting for conservation efforts.
The Tapwow platform offers the touchless experience our customers want via QR codes or NFC and allows us to be creative with our content. Their team worked with us to get our restaurants open quickly and we are looking forward to pursuing promotional and engagement opportunities using their platform in the future.