The Hand to Brand™ connection begins with compelling brand engagement with your customers with the product in their hand.
Targeted Content via Smartphone
Targeted interaction with smart markers allows brands to tailor content based on product, geography, time of day and more. Brands tell their story like only they can with no intermediaries.
Brands Own the Interaction and the Data
With a direct consumer connection, brands generate powerful interaction data that they own and can use to improve products, interactions, and messaging. Easy to change content is perfect for ABC testing and KPI driven marketing strategies.
Brand Engagement Drives Supply Chain Insights
Brand engagement is essential to unlock the data necessary for advanced supply chain concepts like product diversion, anti-counterfeit, traceability and reuse/recycle. That brand interaction provides the low-cost Digital Customer Audit™ of your supply chain by consumers.
The global contactless payment market size was estimated at USD 1.34 trillion in 2020 and is expected to reach USD 1.71 trillion in 2021.