Greenwood Village, CO \u2013 March 21, 2023 – Tapwow, a leading provider of cloud-based IoT software solutions, is proud to announce a new strategic partnership with Identiv, a global leader in digital security and identification in the Internet of Things (IoT), to offer a set of comprehensive IoT solutions for smart packaging, including customer engagement, authentication, product diversion and traceability.<\/p>\n\n\n\n
Tapwow\u2019s DIRX2 smart packaging and connected products platform will now enable Identiv to accelerate their tag management, content delivery and analytics solutions. With support for NFC, QR codes and sensors in the same platform, brands will now have the choice of which technology is best for their individual applications. DIRX2 allows customers to batch and re-batch tags by product, region, SKU, or other criteria and change content even after tags or markers are already in market.<\/p>\n\n\n\n
\u201cWe have worked with Identiv for years and have always been impressed with their best-in-class NFC and RFID products, along with their ability to provide the innovative design and technical skillset to satisfy any customer. Combining our software capabilities with their quality transponders will give our customers an industry-leading solution for smart packaging and IoT,\u201d said Michael Sher, CEO of Tapwow.<\/p>\n\n\n\n
Amir Khoshniyati, VP and GM IoT Business at Identiv adds, \u201cDemand for IoT solutions is expected to scale exponentially in the coming years. This connected platform includes serialized IDs for every product and has a digital customer audit trail. The brand engagement and protection capabilities deliver trust and authenticity via transparency in supply chains and enable better decision-making through item-level data sourced from Identiv and the market\u2019s embedded IoT products across all prominent industries. We\u2019re excited to partner with Tapwow to provide end-to-end solutions that deliver secure, rich content across multiple touchpoints.\u201d<\/p>\n\n\n\n
As part of the strategic partnership, Tapwow will be the technical solutions provider for Identiv and will work with customers to deliver pre-built, semi-custom and custom experiences for consumer engagement, authentication, traceability and reuse\/recycle. With various solutions across many verticals, Tapwow and Identiv will be the perfect combination for brands, partners, packagers and creative agencies to deliver smart solutions to their customers.<\/p>\n\n\n\n
With combined teams located throughout the world, Tapwow and Identiv can deliver powerful IoT and smart packaging solutions for customers of any size quickly and cost-effectively.<\/p>\n\n\n\n
For sales information for Tapwow<\/strong>: Sales@tapwow.net<\/p>\n\n\n\n For press inquiries:<\/strong> PR@tapwow.net<\/a><\/p>\n\n\n\n